SanDisk’s Latest Offering: The Sansa TakeTV

SanDisk’s latest usb device is the Sansa TakeTV video player. This is unlike other mobile devices such as the iPhone, the Nokia N81 8GB, and a host of others already in the market. It has no built-in camera, and you won’t be able to call your mom using this device. Far from any of that. In fact, it is not a true mobile device.

It is simply a usb disk, with a twist: You plug it into a PC, download movies, attach it to its cradle, plug it into most TVs and watch the movies on the TV, using an included remote control. That’s all. Nothing fancy. The Sansa TakeTV video player comes in 4 GB and 8 GB version, and supports a number of video formats, including DivX, XVID and MPEG-4. Retail price is $99.99 and $149.99 for the 4 GB and 8 GB versions respectively.

SanDisk also annouced the public beta of Fanfare, a platform that gives “consumers access to a growing list of TV shows that can be downloaded to the Sansa TakeTV and watched on nearly any TV, at any time”.